With the release of the "Opinions on Further Unleashing Consumption Potential and Promoting Continued Recovery of Consumption", the new energy vehicles going to the countryside once again ushered in the policy wind. Industry insiders said that in the past two years, the rural new energy vehicle market has developed rapidly and has become a new highland for major car companies to chase.

However, new energy vehicles going to the countryside still face shortcomings such as the shortage of infrastructure such as charging piles and the lack of models suitable for the rural market. The price increase since this year has also caused a lot of challenges for new energy vehicles to go to the countryside. The introduction of relevant support policies will undoubtedly give New energy vehicles have injected new impetus into the countryside.

Strong policy support

The opinion proposes to focus on automobiles and home appliances, guide enterprises to carry out promotions for rural areas, encourage qualified areas to carry out new energy vehicles and green smart home appliances to the countryside, and promote the construction of supporting facilities such as charging piles (stations).

The vast sinking market is becoming a policy focus to promote the development of the new energy vehicle industry. The Ministry of Industry and Information Technology and other departments have issued notices many times to push new energy vehicles to the countryside.

Since the beginning of this year, the policy support for new energy vehicles to go to the countryside has been further increased. On January 21, the National Development and Reform Commission and other seven departments issued the "Implementation Plan for Promoting Green Consumption", which proposed to carry out in-depth activities of new energy vehicles going to the countryside, and to encourage automobile enterprises to develop and promote new, high-quality, low-cost, advanced and applicable new energy vehicles that are suitable for the travel needs of rural residents. energy vehicles, and promote a sound rural operation and maintenance service system.

In February, the "14th Five-Year Plan for Promoting Agricultural and Rural Modernization" issued by the State Council proposed to implement rural consumption promotion actions. Encourage qualified areas to implement subsidies for furniture and home improvement to the countryside and a new round of cars to go to the countryside.

Market prospects

Behind the strong support of policies, the sinking market of new energy vehicles is showing broad market prospects. According to data from the China Automobile Association, the sales volume of new energy vehicles going to the countryside in 2021 will increase by 169.2% year-on-year.

Zhang Yongwei, vice chairman and secretary-general of the China Electric Vehicles Association, said that after entering the stage of rapid development of motorization, the first car of consumers in small and medium-sized cities and rural areas will most likely be new energy vehicles. This will become a flashpoint in China's electrification market in the next 3-5 years, after large cities, and become one of the most important areas in the future market increment.

The research report of China Merchants Securities stated that the new energy vehicles going to the countryside are mainly A0/A00 grades, with a range of 120 kilometers to 300 kilometers, and a price of 30,000 to 80,000 yuan after discounts, which is in line with the low travel radius and low cost of rural consumers. Features of the budget.

Pain points need to be solved urgently

Although the development of new energy vehicles in the rural market has broad prospects, there are still many pain points to be solved.

Zhang Xiang said, "The rural new energy vehicle market still has many shortcomings in infrastructure such as charging piles. Filling these shortcomings and expanding more usage scenarios will become the key to unlocking the consumption potential of the rural new energy vehicle market in the future. "

It is worth noting that, compared with the "Notice on Carrying out New Energy Vehicles Going to the Countryside Activities" issued in July 2020, the "Notice on Carrying out the 2021 New Energy Vehicles Going to the Countryside Activities" issued in March 2021 is a co-sponsor except for In addition to the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs and the Ministry of Commerce, the General Department of the National Energy Administration has also been added to further complement the shortcomings of rural charging infrastructure.